July 28th, 2009 
Mylo No discussion of social media’s effect on organic search results is complete without considering Facebook’s well-laid play for “search” domination, in a closed-loop-members-only end run around Google’s public algorithmic crawl.
With 250 million users, the recent purchase of friendFeed and newly offered ability to search at macro and/or granular users’ network levels, Facebook’s internal community-search platform may well threaten other search models by sheer magnitude of participation and users’ trust of their friends, extended networks and themed groups.
Why SEO for Facebook is now crucial
Whereas most SEOs think “Google” and other mainstream engines when gauging the effect social media profiles on organic SERPs, Facebook is quickly becoming a massive walled-garden parallel organic internet. Think Facebook internal search results won’t matter? Think again and start “optimizing.” (more…)
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