The newer, inexperienced SEO tends to always try and “rush” their optimization efforts. I often see where new students want to continually “tweak their code” far too often, not allowing adequate time for robots to visit.

Best practice is to let the search engine robots run on their own schedule. If you want to make important changes, allow plenty of time in between to ensure the robots are finding the pages. But most importantly, you want to learn more from each change you make. You want to understand more, with each exercise.

Not every bit of optimization work will be measured, BUT when it comes to “trouble shooting,” it’s absolutely important that you measure your changes and post them to your log for review, at a later date. This way, if you error in any way, it can usually be undone fairly easily.

The idea of lean management techniques go back to Henry Ford and recently the Toyota Company from Japan. It was originally known as the ‘just in time’ principles of production and delivery. As with all great concepts it has become larger and adapted to the needs of the more modern corporate world. This new approach to waste management within core business operations is a set of principles and techniques that lean management consultants use to inspect anything in the operation that is not specifically related to upgrading the value derived from the product by the client.

The sequence of events that a entity receives in the lean consulting process is as follows. The consultant gets the brief for the scope of the project. The contract could be based around the whole business or just a small part of the identified business system. The next stage is the assessment of the process itself, all consultants will have their own system for doing this and, as such, it would be better to describe the generic process. The consultant will produce a report and recommended implementations to the function they have studied.

There are so many areas of the entity that it can be applied to, but so often it is not used on processes that are considered ‘new’. We can all see that using such an proposal on say a manufacturing systems but find it much harder to consider the idea of, say, software outsourcing or lean websites. The more that companies use these techniques and concepts the more wasteful parts of a business’s output can be inspected and discarded. This will always lead to the incredible possibility of improving the staff efficiency without loss of quality.

1. Content is King

The quality of the posts you write is the single most important factor when it comes to Search Optimization on a Blog. I suspect others will argue differently but as I look at my own blogs success in the search engines I’d say that this has been the number one factor.

Quality content that helps people will quite often draw a reader to want to share what they’ve written – of course they do this by passing on the link to your post and often they’ll do it in a way that helps your search rankings (on their own blog for example).

2. Anticipate What People Will be Searching For

Every time you write a post you should be automatically be considering what words people might be putting into search engines to find that type of information. Once you know what kinds of words they’re using you’re in a great position to position yourself for that search. Read the rest of this entry »